Who is your target audience?
Before you even think about branding, you need to have a clear understanding of who you wish to reach out to and what your main marketing message is going to be. If you are launching a YouTube channel for your new e-commerce business that sells jewelry, the first question you need to ask yourself is who your target audience will be. This will help you further decide how you want your channel to look and what content you want it to feature. For example, if your target audience is females aged between 25 and 40 years and you want to focus on brand engagement, you can use your YouTube channel to post behind-the-scenes videos of your product creation process. Alternatively, if you want to use your channel as a sales and marketing tool, you can create tutorial videos that showcase the various ways your products can be used and even provide suggestions on how to pair them with other accessories.
What do you want to achieve through your channel?
Now that you have identified your target audience, the next thing you need to ask yourself is what your main purpose is for having a YouTube channel in the first place. Is your channel meant to attract new customers, build brand awareness, or increase your sales? Whatever your channel’s main goal is, it is important to convey this to your audience through your channel name. For instance, if your channel is meant to increase your sales, you can use a name that suggests discounts or offers. On the other hand, if you wish to build brand awareness through your channel, you can go with a name that clearly communicates this message.
What words and phrases do you want to be associated with?
Before you even begin thinking about a YouTube channel name, you need to have a clear understanding of words and phrases that you want your channel to be associated with. For example, if you wish for your channel to be associated with creativity and originality, you can go with something along the lines of “Creative Jewelry” or “Jewelry Box”. On the other hand, if you wish to be associated with fashion and style, a good name would be “Fashion Jewels”. A good idea would be to jot down all the words and phrases that you wish your channel to be associated with, and then start brainstorming for possible channel names. This can be done by listing out all the words and phrases that are relevant to your business, crossing off the ones that don’t make sense, and then combining two or three words to create a new and memorable name.
Be Short and Catchy!
The average human attention span is now 8 seconds – that’s how long it takes for your prospective customers to decide whether or not they wish to continue reading or watching your content. This means that you have about 8 seconds to grab their attention and make a lasting impression. And since you only have a few seconds to make a good first impression, it is important to make the most of it and create a name that is short, catchy, and easy to remember. For example, the YouTube channel “Daily Jewelry” is way too long and cumbersome which makes it hard to remember and even harder to type when creating the channel URL. However, the channel name “Jewelry Box” is short, easy to remember, and will definitely make people curious enough to click on your channel. It is even better if you can use an emoji or a GIF in your channel name as they are presented more visually.
Choosing the right words for your brand name.
When choosing the right channel name, it is important to remember that the words you pick out will not only be used to create your channel name but will also be used as keywords for your YouTube SEO. This means that you have to make sure that the words you pick are relevant to your content and that they make sense when put together. For example, if you wish to create a channel that features jewelry tutorials and designs, “Jewelry Box” is a perfect name as it suggests creativity, originality, and even organization. On the other hand, if you decide to go with a name like “Daily Jewelry”, the words “daily” and “jewelry” don’t really make any sense when put together, and the name isn’t very original either.
All in all, the name you choose for your YouTube channel is extremely important because it will be the first thing your prospective customers will see and read. Your channel name will also be used as keywords for your YouTube SEO, so it is important to make sure that it is short, catchy, and grammatically correct. While coming up with a brand name is never an easy task, there are a few things you can do to make the process a little bit easier. The best thing to do is to make a list of all the words and phrases that you wish to be associated with your channel and then start brainstorming for possible names.